TourPRO – Putting Tour & Package Intelligence in the Palm of Advisors Hands



TourPRO, by TravPRO Mobile, is the industry’s only training platform to both train advisors on how to understand and sell more tours, while also introducing them to the different players in the categories. The program was written by esteemed travel trade journalist, David Cogswell, who will continue to expand the learning content over time.

As a Tour Operator industry partner, you now have the unprecedented opportunity to reach a qualified audience of thousands of travel advisors – 100% active in selling tour! There are three ways to participate as a partner detailed below.

You can view the TourPRO Program here: https://tourpro.travpromobile.com/

PARTICIPATION OPTIONS

OPTION I: Mobile Marketing “Showcase”

An embedded marketing SHOWCASE keeps your best brand and marketing assets in front of the Advisors for years after the training is complete, and makes it as easy as possible for them to share you and your best story with their clients to more regularly book you.

This premium marketing unit is omnipresent, accessible across the platform from a hot button on the Home screen , a premium listing on top of the Partner Directory, and a tile within Sell mode to help close more bookings. There is even a contextual placement on the most relevant content page within the Training mode as well. Literally can’t miss it!

Consider the Showcase a ‘best of’ sizzle reel of your product. Slideshow of 5 iconic images, 500 word overview, your top 4 videos, your top 6 brochures, and links to website, social media, and even your trade booking engine (if available).

Of course, you also have full content management controls to update this SHOWCASE anytime, to ensure your best story is always front and center. As well a 24/7 password protected analytics dashboard to show activity and optimize from.

Here is an example of a Showcase...



Sales Companion Highlights:


Today’s content needs

Easily digested content for on–the-go or at home, and in today’s preferred media types.

Unique Content

Unique content to bring added perspective, hear from other experts with relevant tips, or entertain with mini games.

Downloaded to the Device

Forget the buffering and stuttered playback world of the Internet. Everything resides on the device for instant access, anytime, anywhere

Real-Time Directory & Booking Channel

LIVE directory of private sector partners for destinations featuring real-time two-way communication. For private sector partners, direct integration of booking engines and itinerary planners.

Adaptive Content

Supports meaningful, personalized content for the individual user, easily accessed within one tap at all times.

Creating Instant Experts

All selling content is aggregated in the toolbox for point of sale usage to help agents convert more frequently…no wifi, no Internet required.



The opportunity for you as a supplier or visitors bureau (cvb) is simple.

The Showcase and Directory is a searchable basic listing of all, accommodations, tours, activities and transport partners for agents to explore and discover options to match their client’s preferences.

Those suppliers who wish to shine a brighter spotlight on themselves by having a microsite to tell their story, host current videos and brochures and communicate and broadcast real-time offers and inspiration to agents worldwide, have the opportunity to be first of mind whenever TourPRO is being booked and build direct relationships with producers worldwide.



OPTION 1: Marketing “Showcase”

A premium unit within the searchable B2B Partner Directory, with additional contextual placement via hot-buttons from the Home screen and Sales Toolbox within the TourPRO Insider platform. The easiest way for sellers to share your story with anyone and everyone, while always at their fingertips – literally.

Includes:


OPTION II – Mini-Training Module

Advisors will be using the TourPRO training program as the foundation of their long-term sales commitment to this category. Once they become a TourPRO Specialist, additional courses become available to the travel professional to continue their sales journey to the next level.

The TourPRO Specialist program is available on Web, iOS and Android.

With Option II participation, the opportunity is available to have TravPRO produce a training chapter specific to you and offer it as part of the continual training curriculum within the TourPRO platform.

Here is an example of a mini training:



Certified Training Highlights:


Instructional Design & Balance

Short-form, 30-second burst media, and a better balance of experiential media to anchor learning.

Dynamic Assessment

Learning made Fun! Move beyond numbing multiple choice, and benefit from additional content reinforcement beyond ‘correct/incorrect.’.

Shorter Chapters

Train in 15-minute intervals, and convert more registrants to graduates. Think Coursels, or course morsels.

Expedited Registration

Nothing kills the performance of a training strategy quicker than a lengthy registration and onboarding path. We get agents training within 1 minute.

Cross- Device Native Style

We produce three separate versions of the training. Apple devices, Android devices, and Web to maximize the training potential of each device.

Expand Your Audience

Playing into the current content and device preferences will allow you to maximize reach, registrations and conversion of motivated graduates.





The opportunity for YOU is to increase awareness and understanding of your product with these highly qualified and targeted TourPRO Insider graduates, via your own training module to most effectively share your specific sales information.




OPTION 2: Mini - Training

Your own stand-alone, 10 minute training module allowing agents to become experts on your product, or region, from within the TourPRO Insider platform. Once a seller graduates the TourPRO Insider program they are introduced to additional mini-training modules they self–select. You have full content management controls to keep updated and you own the database of all agents who start your module via online analytics dashboard!

Your training module includes:

OPTION 3: eLearning Affiliate Link

You have an existing eLearning you are still fully invested in? You can subscribe to an Affiliate linked placement within the INSIDER Training Mode. The advisor will be taken to your LMS for you to register and onboard just like if the click came from another marketing effort. 

The benefit is that you benefit from exposure to all the advisors within the INSIDER program today, and the steady stream of new sellers monthly.


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